So how do we realistically get students engaged in long-form reading and writing in the face of such pressures?
We here at Writelike don't have a good answer.
One thing we can say is that long-form text is still essential, even if consumers aren't aware they're consuming it.
For instance, while video and audio may be the most popular formats, much of the most valuable content is built on a foundation of long-form text: whether because scripts are written, or books and articles are discussed.
So the skills that writing represents—analysing, ordering, sequencing, combining, expressing—are valuable, it's just that the competitive pressures on the average consumers mean that sitting and reading for extended periods of time may be in decline.
Hence the rise of podcasts and audiobooks, which can be coupled with physical activity, so much the better for a time-poor but stimulus-hungry audience.