For complex issues, there's a natural tendency for audiences to want to maintain the status quo.
This raises an important question for the speaker to consider: Why now?
- What is currently happening with the speaker, issue, & audience?
- Is this the right time for the speaker to make this argument?
- Is there sufficient urgency and importance?
- Does the audience feel that urgency?
- Should the speaker take advantage of this time? Do they need to amplify the urgency?
- Should they choose a different time?
- How does the timing affect their choice of persuasive goal?
