In complex issues, a speaker can make many potential arguments.
A good persuasive speaker will choose the best argument for the context. That means:
- Making claims that align with persuasive goals.
- Selecting the most compelling evidence.
- Leading the audience from accepted claims to more contentious claims.
It also means:
- Using character to build trust in evidence and claims.
- Using emotion to harness attention from the audience and build their motivation to act on claims.
