Final pop quiz!

We did it! Seven argument types!

Let's see if you can distinguish between them all!

These are more mixed, so try to think what is the primary argument that's being made?

Royal Parks Foundation Is your life more exciting than a squirrels

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Vintage Radium Emanation Water ad

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Poster ad Gun buyback shelter dogs better

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Print ad DePaul University This is not salt

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Print ad Volkswagon porcupine goldfish

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Print ad Tyrolit Stainless steel knife rust billboard expressionistic

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Print ad Animal free circuses tiger puppet

What argument type/s do you see here? (If more than one, what's the *primary* one?)

Arguments often combine argument types, so all these answers are (to some extent) debatable, which is part of the fun.

SQUIRREL

A combination of resemblance, valuational, and definitional.

The main argument is probably resemblance ("Is your life like a squirrel's?") with a valuational criterion ("A squirrel's life is interesting. Is your life interesting?") which requires a definition ("What is 'interesting'?").

RADIUM

Causal.

Faulty elimination causes uric acid and other diseases, but radium water drives it out. (Like most ads, it leads to a proposal: "Send for literature on how you can buy a Rayode for your home!")

GUN BUYBACK

Proposal.

"Swap your gun for a shelter dog." The proposal uses causal and proposal evidence (dogs make your home safer, we'll waive the adoption fee).

THIS IS NOT SALT

Definitional.

This ad isn't really saying "this is not salt", it's saying "this isn't JUST salt": it's also a medicine, a poison, a political weapon, and an economic currency. (Underneath it are valuational and causal arguments: a well-educated person has a broader perspective, and DePaul University can give you that perspective.)

PRECISION PARKING

Resemblance.

Ads love visual metaphors. This one says parking in a Volkswagen is like being able to position a spiny anteater between delicate bags of goldfish.

KNIFE

Factual.

Ads also love to make vivid factual statements. This ad simply says "Tyrolit knives are made of stainless steel," but it does it in such a dramatic way that it seems like it has magical properties.

THE SHOW MUSTN'T GO ON

Proposal and ethical.

The primary argument is a proposal: "We should have animal free circuses." The supporting argument is ethical: freedom is a right, nobody wants to be controlled like a puppet on a string, it's wrong to treat animals this way.