Persuasive context

Checkpoint piece

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Checkpoint page
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To wrap up, let's sketch out an entire persuasive context for an imagined situation.

  • There's a fair bit to analyse here, so feel free to write notes rather than full prose.
  • The point of the exercise is to practice evaluating all aspects of the situation at once.
  • You can make up whatever you want based on the image but make it convincing.

Evaluate the persuasive context for this image. Invent any facts about the characters or situation as needed, but provide a convincing analysis of speaker, issue, audience, goal, & timing.

cat with doll hands considers you

Speaker

  • Who are they? What’s their background?
  • What’s their relationship to the issue?
  • What’s their relationship to the audience? 
  • What do they want? How badly do they need it?
  • What power do they have? What resources?

Issue

  • What is the issue? Where and when does it occur?
  • How did it become an issue?
  • Who or what does it affect? How does it affect them?
  • Why is it contested? (Why isn't it already resolved?)
  • What type of issue is it?

Audience

  • Who is the audience? (Are there multiple audiences?)
  • What's their relationship to the issue? What do they value?
  • How invested are they in maintaining the status quo?
  • What power do they have? What resources?
  • What's their relationship to the speaker?
  • How would they react to the speaker’s goal?

Goal

  • Change what the audience thinks.
  • Change how the audience feels.
  • Change what the audience does.

Timing

  • What's going on at this moment?
  • Is this the best time to persuade this audience?
  • Is it the best time for this particular goal?
Evaluate the persuasive context for this image. Invent any facts about the characters or situation as needed, but provide a convincing analysis of speaker, issue, audience, goal, & timing.
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