By persuasive context, we mean the key situational elements that set up an act or process of persuasion.
A persuasive situation has five main elements:
- Speaker
- Issue
- Audience
- Goal
- Timing
The first three of these elements are what we could call our 'givens', meaning they are what they are, nobody has any real control over them.
The last two are choices over which the speaker has some control.