Lesson overview
![](https://writelikelivestorage.blob.core.windows.net/writelikelivestorage-container/504e0bf4-3e96-4def-81ea-2929e6289248.jpg)
Introduction
Argument
Middle years and up
Persuasive writing
Editorial
Essay
Advertising
- Persuasion is social, so effective persuasive writing relies on a solid understanding of people and context. In this lesson, we'll learn to evaluate five aspects of persuasive or rhetorical situations: speaker, speaker, issue, audience, goal, & timing. Using examples ranging from ancient letters to modern ads, we'll practice asking & answering questions about each aspect, in order to build a complete picture of the persuasive context and make informed strategic choices.