Here are some possible challenges to some of these assumptions:
Authenticity is important
Who cares about authenticity? Who cares if someone is fake? What's important is the experience you have with a person. If that experience is better when they're fake, then they should be fake!
If it's important to you to feel like you are being "authentic", whatever that means, then that's fine but it's something you want for yourself; it's not necessarily good advice to other people.
Individualism is valuable
Individualism is not valuable in and of itself. It's only valuable if the individual is different in a way that is exceptionally valuable to others. The problem is that it's just as likely, if not more so, that an individual is different in a way that makes them less valuable to others, and if that's the case you shouldn't be yourself at all, you should try to be like everyone else.
We actually know who we are
"Be yourself"? Who am I? And what is "being me"? Does it mean if I want to sleep all day, and I do, I am being myself? Am I the person who sleeps all day? Or am I the person who does what I want for as long as I want to? And do I really want to sleep all day, or am I just depressed?