That's the end of this lesson!
In general, argument is about determining:
- What is real (what has happened or will happen, whether things exist, what things are)
- What is valuable (whether something is good or bad, right or wrong)
However, even the best argument might not be persuasive because arguments require time, attention, and effort from audiences.
So persuasive argument is about doing just enough to help the audience feel certain about a speaker's claims.
Some ways to do that include:
- Making a clear, punchy, and memorable core argument.
- Providing a mountain of evidence (especially if the evidence is compelling).
- Providing a step-by-step walkthrough of the reasoning.
If you want to go further into argumentation, it's also worth learning about limits, assumptions, and backing, since they can help demonstrate character (by showing you're trying to be honest).
