Persuasive levers 1: Character

See you next time!

That's the end of this lesson!

Remember:

  • Character is mostly about establishing trust.
  • If the audience trusts the speaker, they are more likely to reflect the speaker's feelings and agree with their arguments.
  • There are several ways in which character can be persuasive, including:
    • Demonstrating expertise & authority
    • Showing the audience you're just like them or not like someone else
    • Being honest about weaknesses
    • Demonstrating virtue
  • Character is best demonstrated over time, but a skilled influencer can establish character more quickly.
  • Character can also backfire and count against the speaker in a variety of ways.

Persuasion is everywhere. Grab anything you find persuasive and study how the speaker establishes their character.

And if you are trying to be persuasive, think about how establishing your character might help you!

Before we go, here's one more example of Hank Scorpio demonstrating how he's an all-round good guy and great boss (apart from the doomsday device):

See you next time!

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